“It doesn’t have to be perfect, it just has to be started.”

This has been a mantra of mine for years, especially for those of us who are recovering perfectionists. When the plan isn’t quite perfect and the path feels foggy, sometimes the only way forward is simply to begin. That’s exactly where I found myself while trying to start Water and Lace (a new photography business) in a city I’d only just returned to after being away from Austin, TX for a decade.

What I didn’t expect was that just as I finally began building momentum, setting up social accounts, sharing early work and talking to clients that those accounts would be suddenly suspended and locked down. Both my personal and Water & Lace Instagram accounts vanished overnight. And while I’m still working on getting them back, I realized something important: I want to create a space that isn’t held hostage by social media algorithms or external platforms. A space that is mine. So, I’m starting here—with this blog.

Despite being a marketing professional, marketing myself still feels like a foreign task. And honestly? I’ve felt tired. Tired of chasing trends, of feeding platforms that can take your voice away in a blink. So this is me, taking a breath, and starting again, on my own terms.

Lately, life has been full of reminders that authentic connection still matters most. Last night, I attended the Roots + Rebirth podcast launch at the LumenKind property and met Terri Broussard Williams—an inspiring changemaker I admire. I’m continually amazed by the meaningful people and grassroots efforts growing all around me. They’re fuel.

Water and Lace isn’t just a photography business—it’s a practice of presence. Of honoring time, light, and season. Of capturing moments we’ll never live again. I may not have a perfect plan, but I’m building something beautiful anyway.

Thanks for being here.

One Love

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